April Real Estate Market Update 2020

Local April Market Update for Owasso, OK

What’s happening in Real Estate with everything that we have going on. It’s now more important than ever to be aware of what’s happening. The government is changing what we can and can’t do from one day to another. Hi, I’m Dana Weyl with Coldwell Banker Select, Owasso Homes and Lifestyle group.

With all the change, one thing that remains constant is that people will still need to buy and they will still need to sell. And there are opportunities for both buyers and sellers. As a seller, now more than ever it’s imperative that you work with an agent who truly understands how to use digital marketing, video and social media. You see, knowing how to use it correctly, is imperative. It can mean the difference between forty or fifty people seeing your property or 120,000 seeing your property.

It’s easy to just post homes on your personal page or business page, but unfortunately, because Facebook is a Business, they need our advertising money to stay in business. We are experienced digital marketers at Owasso Homes and Lifestyle group. We are specialists in digital marketing and exposing properties to thousands of people both inside the community and outside of it as well. We’ve spent thousands of dollars in ad spend and mastering and hiring the best of the best trainers and coaches to help teach us how to utilize digital marketing to our client’s advantage. We average hundreds of hours of watch time on our videos.

Here are just a few examples, on this property in Owasso The Crossings, we had over 97,000 video views and 111,000 impressions. 

This one in Verdigris had over 56,000 video views and 135,000 impressions.

I mean think about it, that’s a lot of people. According to Forbes 90% of customers say a video helps them in buying decisions. And also, according to Forbes 64% of customers say seeing a video makes them more likely to buy. So, imagine just how powerful it is to have thousands of people watching the videos and interacting on the properties we sell. Watch time and clicks are imperative especially at a time like this when in-person showings are limited. According to the National Association of Realtors 67% of buyers will walk through a home they see online.

But you may be thinking, Well, Dana, no one is going to be able to walk through my home right now because of Covid-19.  I agree, and that’s why it’s essential to hire an agent who knows how to use digital marketing and social media correctly to ensure your home still gets massive exposure. But, no worries, we’ve got you covered, we are also doing Virtual Online Open Houses.  What’s even more important is that we know how to actually reach potential buyers, target them, and re-target them to get them into your online virtual open house.

And buyers, you’ve got opportunities as well. The competition isn’t quite as steep as it was a month ago, so now is a perfect time to buy. Also, after this is all over, we expect there to be a surge of buyers wanting to purchase because of interest rates being at an all-time low, which, by the way, is another good reason to move on listing your home if you’ve been on the fence about it.  It’s still a good time to take advantage, if your situation allows, to purchase home as new homes are still coming on the market daily.  

We’re always here to help, so reach out to us at Owasso Homes and Lifestyle group and our team will help walk you through your options and give you our honest feedback about what is right for you. As always, be safe, stay informed, and reach out to us at any time.

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